Gastrotypographicalassemblage

imprintGastro

imprintGastro2
Designer Nick Fasciano, who was one of the original designers of the
piece in 1966, aiding in the restoration and installation of the work.

imprintGastro3
PHOTOGRAPHS: COURTESY OF THE CULINARY INSTITUTE OF AMERICA

by Lou Dorfsman
mixed media 1966

Saved from obscurity and a life of disrepair, Lou Dorfsman’s 1960s Pop art masterwork “Gastrotypographicalassemblage” was rescued from a Long Island storage facility and painstakingly restored, reassembled and placed on permanent view in the new Marriott Pavilion at the Hyde Park campus of the Culinary Institute of America this past February. The work measures more than 33 feet wide and 8 feet tall, and consists of more than 1,650 individual letters spelling out culinary terminology and expressions, as well as 65 food-related objects, and serves as a whimsical, but graphically sophisticated, artifact from the Mad Men era.

ciachef.edu/gastrotypographicalassemblage-release

imprintGastro4

Comments are closed.